Audit-Self Publication Routine

Purpose

Convert the agency's or team's operating reality — the routines, the methodology, the post-mortems, the honest retrospectives — into published reference content that builds citation surface, attracts the right buyers, and serves as recruiting evidence for the kind of practitioners who want to work somewhere serious.

Outcomes

• Steady-state publication of reference-grade content based on real operating work
• Compounding topical authority within the firm's beat
• Recruiting and inbound signal

Tools and agents

Steps

1. Treat internal documentation as source corpus

   Post-mortems, methodology documents, routine designs, honest retrospectives — the things the team writes for internal consumption — are the source corpus. The work is to translate, not to invent.

2. Translate internal to public

   The translator agent produces public-readable drafts from the internal source material, removing the parts that are properly confidential and shaping the parts that are not into reference content.

3. Human editorial review

   A senior practitioner reviews each draft on the card-based surface. The judgment about what to publish, in what register, at what level of specificity, is the human's. The agents draft; the human edits and ships.

4. Publish on a cadence

   The publication queue runs on a defined cadence. The work compounds. The audience grows. The citation surface accrues.

5. Treat the corpus as a long-arc artifact

   The body of work is the asset. Single pieces matter less than the coherent corpus that emerges across years. Plan accordingly.

Antipatterns to avoid

• Publishing marketing copy and calling it methodology
• Producing single pieces in isolation rather than building a coherent corpus
• Treating the work as a vanity exercise rather than as a structural advantage