Agentic SEO Audit
A multi-agent audit routine that produces a working diagnostic of a site's SEO, GEO, and entity-layer health in a single coordinated pass.
Purpose
Replace the legacy SEO-audit deliverable — a static PDF produced by a consultant over six weeks — with an agentic routine that runs in days, surfaces findings on a card-based review surface, and generates the prioritized work list directly.
Outcomes
- Structured findings card stack
- Prioritized remediation work list
- Baseline measurement of GEO surface
- Entity-layer audit report
Tools and agents
Steps
Scope and access
Define the site scope, query set, and competitive set. Provision access — site analytics, search console, structured-data access — to the agent layer.
Crawl and inventory
The crawl agent inventories the site's content, structure, internal-link graph, and existing schema. Output is a structured representation the downstream agents consume.
Entity-layer audit
The knowledge-graph audit agent checks the brand's representation across knowledge graphs, scoring confidence and surfacing missing or malformed entity attributes.
GEO surface measurement
The citation-rate panel samples the query set across the major answer engines and produces a baseline citation count and context analysis.
Findings synthesis
A prioritization agent synthesizes the findings from each specialist into a ranked card stack. Each card carries the finding, the evidence, the recommended remediation, and the estimated effort.
Human review and sign-off
A senior practitioner reviews the card stack, edits or de-prioritizes as appropriate, and signs off on the final work list. The work list becomes the input to the next routine.
Antipatterns to avoid
- Treating the routine's output as a deliverable in itself rather than as the input to remediation work
- Skipping the entity-layer audit because the SEO crawl looks fine
- Reviewing all cards in a single sitting rather than batching by finding type
Glossary terms used in this workflow
- Routine — A named, repeatable agentic workflow that a team can invoke on demand.
Other workflows in the library
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