Trends
Where the category is moving — from generative to agentic, SEO to GEO.
What this beat covers
Trends covers the category-level shifts that change the operating reality for marketing teams — the move from generative to agentic, the rise of GEO alongside SEO, the slow erosion of multi-touch attribution, the post-funnel reorganization of the marketing stack. We try to write pieces that hold up six months later rather than to chase the daily-news cadence.
Articles in Trends
- Trends ·
From Generative to Agentic: The Shift Reshaping Performance Marketing
The first wave of AI in marketing was about generation. The second wave is about coordination. Performance marketing is feeling the shift first, and it's already changing how budgets are planned.
- Trends ·
The Death of the 50-Person Content Team
The fifty-person in-house content team — long the ambition of marketing leaders at growing companies — is being quietly reorganized out of existence. What's replacing it is more interesting, and harder to staff.
- Trends ·
GEO vs. SEO: The Shift to Generative Engine Optimization
Generative engine optimization is not a rebrand of SEO. It is a different discipline operating against a different surface. What that means for working SEO teams in 2026.
- Trends ·
Black Box AI in Marketing: Why Auditability Is the New Differentiator
The marketing stack is full of opaque AI systems making decisions a working team cannot inspect. Auditability is emerging as the differentiator the field will buy for in the next twenty-four months.
- Trends ·
GEO Is the New SEO — Resolving the Contradiction
Two factions are arguing about the future of organic discovery. Both are partly right. Here is the operator-level call on which content properties want classic SEO, which want GEO, and which want both — with the rules of thumb that hold up in practice.
Editor's picks in this beat
- From Generative to Agentic: The Shift Reshaping Performance Marketing — The first wave of AI in marketing was about generation. The second wave is about coordination. Performance ma…
- The Death of the 50-Person Content Team — The fifty-person in-house content team — long the ambition of marketing leaders at growing companies — is bei…
- GEO vs. SEO: The Shift to Generative Engine Optimization — Generative engine optimization is not a rebrand of SEO. It is a different discipline operating against a diff…