Generative Engine Optimization
GEO Content Production Line
A retrieval-augmented production pipeline that ships reference-grade content tuned for answer-engine citation rather than blue-link ranking.
Workflow Library
A reference library of named, repeatable workflows for the AI marketing era — what they do, how they run, what they produce, and the antipatterns that derail them. Treat these as starting points for your team's own routine library, not as finished templates.
What a "workflow" is here
A workflow, on this site, is the unit of analysis below a marketing program and above a prompt. It is a named, repeatable sequence of agent-executed and human-reviewed steps that produces a defined output. The vocabulary follows the convention laid out in our agentic workflow, routine, and handoff glossary entries.
Diagnostic
Agentic SEO Audit
A multi-agent audit routine that produces a working diagnostic of a site's SEO, GEO, and entity-layer health in a single coordinated pass.
Lifecycle Orchestration
AI-Assisted Lifecycle Marketing Setup
A staged routine that builds out an agentic lifecycle program — identity layer, stage definitions, agentic routines, human-review surface — in a sequence that prevents the most common failure modes.
New Business
Agency Pitch Routine
A routine that produces a credible new-business pitch — research, positioning, working creative, illustrative routine designs — for a prospective client account.
Memory Layer
Brand-Voice Memory Bootstrap
A routine that builds out a working brand-voice memory layer from the existing corpus of brand-approved content, ready to be consumed by downstream content agents.
GEO + Strategy
Buyer-Journey Citation Mapping
A diagnostic routine that maps the brand's citation surface across the actual buyer journey — where buyers ask, what the answer engines return, where the brand is and is not surfaced.
Content + Distribution
Newsletter Publication Routine
An end-to-end routine for shipping a recurring newsletter — research, drafting, editing, formatting, sending — that an in-house team can run on a steady cadence without burning out.
Strategy
Competitive Positioning Watch
A steady-state routine that tracks the positioning, messaging, and citation surface of a defined competitive set, producing a monthly briefing for the brand's strategic team.
AI Marketing Engineering
In-House Routine Library Build-Out
A multi-quarter program to build out a working routine library for an in-house AI marketing team, from the first routine to a maintained institutional capability.
Brand + GEO
Category Launch Program
A coordinated program for launching a product or company into a new category — entity establishment, citation surface seeding, narrative deployment — designed for the answer-engine-mediated discovery environment.
Editorial + Methodology
Audit-Self Publication Routine
A routine for publishing the agency's or team's own work and methods — not as marketing, but as durable reference content that compounds topical authority.
Procurement
Vendor Evaluation Routine
A routine for evaluating an AI marketing vendor in a vendor-skeptical posture — practitioner references, working deployments, documentation quality, maintenance-burden modeling.
Use a workflow well
The reference library is not a list of finished routines you can drop into your stack. It is a vocabulary of patterns. The work of authoring routines for your team — naming them, defining their input and output contracts, designing the handoffs, building the evaluation framework — is yours. See the In-House Routine Library Build-Out entry for the multi-quarter program that produces a maintained library.