Bram De Vries
Daily-newsletter side of Marketleaf. Short, scannable, vendor-skeptical pieces on tooling, performance, and the practitioner reality.
Topic affinity
AI marketing tooling · Performance marketing · Lifecycle automation · Content systems
Pitching Bram
Bram accepts tips on working deployments, tooling rough edges, and category news. He does not run vendor essays.
Pieces by Bram De Vries
- Trends ·
From Generative to Agentic: The Shift Reshaping Performance Marketing
The first wave of AI in marketing was about generation. The second wave is about coordination. Performance marketing is feeling the shift first, and it's already changing how budgets are planned.
- Stack & Tooling ·
AI for SEO: The Practical Stack
A working practitioner's stack for organic search in the era of AI overviews and answer engines. What's actually different, what isn't, and where the leverage is now.
- Trends ·
The Death of the 50-Person Content Team
The fifty-person in-house content team — long the ambition of marketing leaders at growing companies — is being quietly reorganized out of existence. What's replacing it is more interesting, and harder to staff.
- Trends ·
GEO vs. SEO: The Shift to Generative Engine Optimization
Generative engine optimization is not a rebrand of SEO. It is a different discipline operating against a different surface. What that means for working SEO teams in 2026.
- Trends ·
GEO Is the New SEO — Resolving the Contradiction
Two factions are arguing about the future of organic discovery. Both are partly right. Here is the operator-level call on which content properties want classic SEO, which want GEO, and which want both — with the rules of thumb that hold up in practice.