Where the category is moving — from generative to agentic, SEO to GEO. 2026-05-23T00:00:00Z https://marketleaf.com/topics/trends/ Marketleaf Editorial 2026-04-14T00:00:00Z https://marketleaf.com/articles/from-generative-to-agentic/

The first wave of AI in marketing was about generation. The second wave is about coordination. Performance marketing is feeling the shift first, and it's already changing how budgets are planned.

Bram De Vries 2026-04-22T00:00:00Z https://marketleaf.com/articles/death-of-fifty-person-content-team/

The fifty-person in-house content team — long the ambition of marketing leaders at growing companies — is being quietly reorganized out of existence. What's replacing it is more interesting, and harder to staff.

Bram De Vries 2026-05-05T00:00:00Z https://marketleaf.com/articles/geo-vs-seo-shift/

Generative engine optimization is not a rebrand of SEO. It is a different discipline operating against a different surface. What that means for working SEO teams in 2026.

Bram De Vries 2026-05-08T00:00:00Z https://marketleaf.com/articles/black-box-ai-in-marketing/

The marketing stack is full of opaque AI systems making decisions a working team cannot inspect. Auditability is emerging as the differentiator the field will buy for in the next twenty-four months.

Stella Quintana 2026-05-23T00:00:00Z https://marketleaf.com/articles/geo-is-the-new-seo-resolving-the-contradiction/

Two factions are arguing about the future of organic discovery. Both are partly right. Here is the operator-level call on which content properties want classic SEO, which want GEO, and which want both — with the rules of thumb that hold up in practice.

Bram De Vries