Daily-newsletter side of Marketleaf. Short, scannable, vendor-skeptical pieces on tooling, performance, and the practitioner reality. 2026-05-23T00:00:00Z https://marketleaf.com/authors/bram-de-vries/ Bram De Vries 2026-04-14T00:00:00Z https://marketleaf.com/articles/from-generative-to-agentic/

The first wave of AI in marketing was about generation. The second wave is about coordination. Performance marketing is feeling the shift first, and it's already changing how budgets are planned.

Bram De Vries 2026-04-16T00:00:00Z https://marketleaf.com/articles/ai-for-seo-practical-stack/

A working practitioner's stack for organic search in the era of AI overviews and answer engines. What's actually different, what isn't, and where the leverage is now.

Bram De Vries 2026-04-22T00:00:00Z https://marketleaf.com/articles/death-of-fifty-person-content-team/

The fifty-person in-house content team — long the ambition of marketing leaders at growing companies — is being quietly reorganized out of existence. What's replacing it is more interesting, and harder to staff.

Bram De Vries 2026-05-05T00:00:00Z https://marketleaf.com/articles/geo-vs-seo-shift/

Generative engine optimization is not a rebrand of SEO. It is a different discipline operating against a different surface. What that means for working SEO teams in 2026.

Bram De Vries 2026-05-23T00:00:00Z https://marketleaf.com/articles/geo-is-the-new-seo-resolving-the-contradiction/

Two factions are arguing about the future of organic discovery. Both are partly right. Here is the operator-level call on which content properties want classic SEO, which want GEO, and which want both — with the rules of thumb that hold up in practice.

Bram De Vries